Aurora M. Rosselli is an Italian artist, photographer, and influencer. Born and raised in Catania, she moved to the US in 2003. She completed a diploma from Liceo Artistico, after which she enrolled at the Accademia di Belle Arti in Catania, where she earned a Laurea in Decorazioni and Laurea in Beni Culturali. She has worked with numerous celebrities including, Hugh Hefner, Kat Von D, The Kardashians, Patrick Starr, Manny MUA, Drew Barrymore, Charlize Theron, and Kandee Johnson and In 2007, she was signed by Getty, followed by Saatchi & Saatchi in 2014, and Cosmopolitan as a Social Patrol Member, in 2017. She is the 2015 Artist of the Year.
When did you know that your career got to a new level?
I never noticed my career was on a different level up until other people started pointing it out to me. I think the very distinctive moment where I was on the red carpet along other celebrities/friends was the moment it hit me that maybe, just maybe, things took a different turn for me. Everything happened so fast; I never had the time to see what was happening truly. It was never a matter of how much I was making but the perception the public and brands had on me. When I didn’t need to contact a brand, but the brand was reaching out to me to send products to review, give feedback, and launch on social media, that was the moment it hit me! They knew who I was and how to reach me. They knew my name; they followed me on IG and followed my work; they wanted me to support their brand, world-renowned brands and designers wanted me. I made it, that was it to me!
What are two main obstacles do you feel that can possibly hinder growth in your business?
Keeping up with market changes and deciding when to abandon a strategy are the two main obstacles I face constantly. Social media marketing trends experiences frequent upheaval, and I have to prepare for constant changes in patterns, trends, and communication. Audience reach disruption is the new normal, and I have to continually work on to be flexible when the changes are rising. Sometimes trends change quickly, and marketing strategies that seemed full of potential don’t pan out, or the new product lines don’t get attention as anticipated. Failures are an essential part of this business and growth, and I always have to be aware and recognize when this occurs, divert strategies accordingly and learn from those mistakes.
What’s been your transition like with all the uncertainty regarding coronavirus?
I experienced no changes in my work. I was already working from home, and honestly, my workload has increased o good 25% due to brands not shipping out of the country and lacking in the workforce. My main concern has been how this is going to impact smaller companies, and what the consequences are going o be once we reach a new normalcy level. We will face a new type of economy; we will have to wait and see.
What’s favorite outdoor passion that you enjoy?
I love anything related to water. Diving, especially skin diving, swimming, motor boating… I’m also an adrenaline junkie, so anything that can give me a rush, I’m up for that challenge! Zip-lining, parasailing, bungee jumping, para-shooting, you name it, and I’ve done it! Also, going on a hike and take some outdoor skyline pictures is one of the things I love to do in my free time, especially during a seasonal change like Autumn or Spring.
What would you say to somebody that wants to build their own brand?
Find your identity and start building your brand from that point on; a recognizable and loved brand is one of the most valuable assets you will own. Across many other things, in today’s market, a successful brand has to be consistent in communication, messaging, marketing, and experience. It’s a process, but in the long run, your effort will result in establishing long-term relationships with your customers, leading to a steady increase in sales, projects, word-of-mouth referrals (which is the best marketing tool out a business owns), and advocacy for your products or services.
What’s the best way to follow your on social media?
You can find me on my socials at
Any important message you like to give to our audience?
Be authentic and stay true to yourself without searching for anyone else’s approval, ensuring your actions consistently align with your brand and with the brand of your business. Create an authentic culture, and a genuine brand will follow. From time to time, reevaluate everything but your core principles and always be consistent on every level.
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