A Pride parade held at an IKEA is going viral on TikTok.
The video, posted by user kenyavargas98, has gotten over a million likes so far. It shows people pushing small floats through an IKEA store while others cheered and Lady Gaga’s “Born This Way” plays.
Related
Twitter blows up after IKEA “unveiled” a shocking bisexual loveseat for Pride
The couch’s “Nobody Believes You” cushion raised eyebrows across the internet.
“came to IKEA and they had a Pride parade,” the text over the video states. “This caught me off guard ya’ll,” the person who uploaded the video wrote in the caption.
Never Miss a Beat
Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights.
Subscribe to our Newsletter today
@kenyavargas98 This caught me off guard yall #lgbt #pridemonth #glg #ikea #fyp #vibes #lovewins ♬ original sound – KenyaVargas
In the comments, Ikea Norway’s official account supported the parade: “We’re proud to stand for love, equality, and being who you are. Always. 
”
Other comments were also supportive. “‘I never see you at parties’ I never see you at the ikea pride parade??” one wrote.
“damn bro. now I gotta go support IKEA,” wrote another person.
“YAAAASSSSSS” wrote Drag Race judge Michelle Visage.
IKEA’s support for Pride goes beyond this in-store parade. IKEA U.S. announced this year that it would support Pride festivities in Washington, D.C., San Francisco, and the Twin Cities. They also announced that they would donate the revenue earned from the STORSTOMMA bag (up to $50,000) to the Trevor Project, an LGBTQ+ crisis hotline.
“As a company who has always stood by the many, IKEA U.S. is proud to support and celebrate the LGBTQIA+ community and allies in their work to make meaningful and measurable change,” an IKEA U.S. spokesperson said in a statement. “Our ongoing partnership with organizations like Rainbow Railroad and the Trevor Project, whose life-changing work empowers and protects LGBTQIA+ individuals, allow us to support the cause in an authentic way that encourages folks to embrace their space and make a difference.”
Subscribe to the LGBTQ Nation newsletter and be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.