Exclusive
Kanye West took advantage of a tech company to advance his Yeezy brand and launch his popular Sunday Service, then left them high and dry … according to a new suit.
MyChannel, Inc. says it’s a black-owned business specializing in video and e-commerce technology. The company claims it linked up with Kanye in Spring 2018 to help Ye maximize revenues for his Yeezy merchandise.
MYC — who is repped by attorneys Ben Meiselas and Michael Popok — alleges Kanye got the company to work around the clock for him for 6 months based on a series of business promises — including a future $10 MILLION investment — and estimates it put in 10,000 man-hours and invested $7 mil of its own into the Yeezy project.
According to the suit … MYC even moved its headquarters — once to Calabasas and once to Chicago — all to please Kanye and make the partnership work.
However, after the 6 months, MYC claims it became clear Kanye had no intention of following through on his promises and he cut ties … but not before allegedly jacking its technology for his newly-launched Sunday Service.
The company alleges Kanye’s promises of a partnership were just an effort to fuel his Yeezy brand and steal confidential tech to make millions on Sunday Service … so now they’re suing him over it.
We’re told MyChannel’s seeking more than $20 million in damages.