Travis Scott’s “Utopia” is the biggest rap album of the year by miles, earning its 3rd consecutive week on top of the Billboard 200 … and a deep discount for the project’s vinyl definitely helped keep it on top.
Trav raked in 185k equivalent album units in the U.S. alone last week, bringing his total to over 800k units … nearly platinum status in just a month!!!
Out of the 185k Travis sold last week, 93k of them came from “Utopia’s” vinyl record sales, which were discounted from $50 to $5 for a limited time.
Despite the low payout, “Utopia” now holds the record for biggest vinyl sales week for an R&B/hip-hop or rap album … and it ranks in the top 10 of vinyl sales for any album — at No. 7 — since 1991.
All the hard work hasn’t made Travis a dull boy, he’s been basking in his success with lavish vacations but the R&R won’t last forever. He’ll be hitting the road soon, and he’ll have plenty of vinyl to sign!!!