The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked movie toy boxes with an adult movie website listed on them. Customers noticed the mistake and pointed it out on social media. Since then, the matter has become major news.
Mattel issues an apology for accidentally listing adult film website on Wicked toy boxes
Mattel has apologized for the mistake of listing an adult website on a batch of toy boxes. These boxes contain dolls celebrating Wicked, the upcoming cinematic adaptation of the namesake stage musical by Stephen Schwartz and Winnie Holzman.
“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” the statement from Mattel reads. “We deeply regret this unfortunate error and are taking immediate action to remedy this.”
The statement continues, “Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.” (via People)
Notably, the correct link is the official website for the movie. Meanwhile, several dolls inspired by Wicked are now available on Mattel’s website. Stephen Schwartz and Winnie Holzman’s musical is a loose adaptation of the 1995 namesake by Gregory Maguire. Moreover, the plot takes place in the Land of Oz, which originally appeared 1900 novel The Wonderful Wizard of Oz by L. Frank Baum (writer) and W. W. Denslow (illustrator).
The Wicked movie predominantly unfolds in the time before Dorothy Gale arrives in the Land of Oz. It revolves around the unlikely friendship between two individuals who have contrasting destinies. One will become Elphaba, the Wicked Witch of the West (Cynthia Erivo), and the other, Glinda, the Good Witch of the North (Ariana Grande).
Jon M. Chu (Crazy Rich Asians) has directed the movie from a script by Holzman and Dana Fox. Wicked will have two parts. Part 1 will debut in US theaters on November 22, 2024, and Part 2 on November 21, 2025.