“This is gonna be a billion-dollar company. I know it. I feel it.”
That’s Jake Paulproclaiming his new company, “Betr” — aiming to not just turn the betting world on its head, but also sports media — will one day be worth at least 10 figures.
TMZ Sports talked to the 25-year-old Problem Child and his partner Joey Levy … who broke down the new venture.
“We announce our new company Betr which has two parts. One is sports betting and online casino and the other is a media content factory. We plan on taking over the sports world and changing it forever. Bringing new sports content,” Jake told us.
Levy says Betr will focus on so-called “micro bets” … which allows bettors to put money down on wagers during a game.
“We kind of view micro betting as the TikTok-ification of sports betting, and kind of like the final level of introducing instant gratification to the sports betting experience.”
(Instead of betting on the Yankees to beat the Red Sox … think putting money down on whether Gerrit Cole‘s next pitch is a strike.)
That’s half of the new biz. The other part is Jake’s show.
“We already got some big guests lined up for the next couple of weeks. Anyone from the heavyweight champions of the world in boxing to rappers. I’m bringing everyone on the show to talk about sports,” Paul told us.
“I don’t wanna do the long drawn-out sports show. I want it to be quick, easily digestible, you know, 20, 30, 40 minutes, and just fun. A fun sports show.”
And, Paul says his show will be very different than any sports show that’s existed in the past.
“These sports show hosts are stuck in their set, they can’t get drunk and talk about sports, they can’t curse even. How you supposed to talk sports without cursing? So that’s where we’re really changing the game.”