A new poll conducted by GLAAD ahead of Pride Month shows that large majorities of Americans support companies that support Pride as well as politicians who oppose anti-LGBTQ+ attacks.
The poll found that 68% of registered voters agreed that companies and brands should be able to show support to the LGBTQ+ community. Additionally, 61% believe public corporate support of the LGBTQ+ community has a positive impact on the community’s acceptance, and 76% are more likely to trust a brand that sticks to its values and stands up for what is right, even if it is controversial.
Related
The poll was conducted by GLAAD in partnership with MRI-Simmons between March 16 and April 2, 2026. The poll included a nationally representative sample of 5,010 U.S. adults who were surveyed online.
The survey addressed questions focusing on the midterm elections as well, finding that large majorities of respondents favor candidates who stand up for LGBTQ+ rights and against discrimination.
Never Miss a Beat
Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights.
Approximately 70% of registered voters are more likely to support a midterm candidate who says, “We should focus more on lowering the cost of living and creating jobs, than on issues about transgender people, like restricting government IDs or healthcare for transgender people,” the poll found.
Among respondents, 74% said they are more likely to support a midterm candidate who says, “We all deserve the freedom to live our lives without fear of discrimination.”
Approximately 65% of those respondents believe politicians are using transgender issues as a distraction from more important priorities, like affordability.
Only 8% of registered voters say that “Transgender issues are a top concern.”
“These results confirm what most Americans already believe: we are at our best when we treat our friends, family, and neighbors with basic dignity and respect,” GLAAD President and CEO Sarah Kate Ellis said.
“Voters are tired of divisive culture wars that distract from the real issues keeping families up at night, like the skyrocketing costs of housing, fuel, healthcare, and groceries,” she added.
“This Pride season, let’s recommit to the core values of freedom and community, and call on elected leaders and companies to focus on the practical solutions that actually move our country forward,” Ellis continued.
“True leadership,” she said, means “fairness for everyone.”
Subscribe to the LGBTQ Nation newsletter and be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.